By 2018, the year Spotify listed its shares on the New York Stock Exchange, it was forming plans to pursue Rogan, hoping to supercharge its market position in nonmusic audio and to chip away at the dominance of Apple and Google’s YouTube. The company dipped its toe into video around 2015, but little came of it. For Spotify, the move into podcasting is the culmination of years of strategy to find a business that is more profitable than hosting music, for which it must pay about two-thirds of every dollar to rights holders. The will not compensate, whether through commissions, finders' fees, or other means, any third party for directing a gift or a donor to the. With respect to anonymous gifts, the will restrict information about the donor to only those staff members with a need to know.

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